New products made from recycled tyres

The NEW LIFE initiative is committed to the mechanical recycling of tyres and the high-value use of secondary raw materials derived from tyres. Once tyres have reached the end of their intended life on the road, they are broken down into their constituent parts using modern technology. This produces valuable raw materials such as rubber granules, rubber powder, steel and textile fibres, which can be used in new products and technical applications.

Products made from rubber granules derived from tyres are now used in a wide range of areas. Among other things, they are used on play areas and sports pitches, in buildings, on green roofs or photovoltaic systems, in gardening and landscaping, in transport infrastructure, and in industrial applications.

Many of these products are characterised by their robust material properties, weather resistance, long service life and low maintenance requirements. They are manufactured by German producers to high quality standards and play an important role in keeping materials in the recycling loop for as long as possible.

Making the circular economy visible

Mechanical tyre recycling is circular economy in action. Used tyres are turned into secondary raw materials, which are then processed into a wide range of high-quality products. In this way, materials are reused and made available for new technical applications.

NEW LIFE highlights the wide range of applications for secondary raw materials derived from tyres and promotes dialogue on resource efficiency, the circular economy and sustainable procurement. Together with businesses, local authorities, educational institutions and other partners, we demonstrate how modern material cycles can work in practice.

Discover the world of secondary raw materials from tyres