A round deal for climate protection
In response to climate change, it is now more important than ever to avoid waste, use products for as long as possible and efficiently keep raw materials in the material cycle at the end of their life cycle. One example of the successful implementation of the cradle-to-cradle principle is the recycling of used tyres by partners of the NEW LIFE initiative. The recycled rubber granulate from used tyres is a valuable secondary raw material for the manufacture of a variety of sustainable, durable products. The recycling of around 225,000 used tyres every year saves a corresponding amount of waste in Germany alone, conserves natural resources (especially rubber) and avoids over 150,000 tonnes of CO2-emissions.
In 2024, NEW LIFE was awarded the prestigious GREEN GOOD DESIGN SUSTAINABILITY AWARD in the GREEN RECYCLING category. NEW LIFE belongs to the Corporate climate protection network to support smaller companies and SMEs on their way to climate neutrality. The in-house use of high-quality recycled products made from used tyre rubber granulate helps to avoid waste, conserve resources and reduce CO2-emissions. Discover the Advantages and opportunities of climate-friendly recycling of used tyres!
Our mission
Creating something new - with care. With NEW LIFE we want to Promote sustainable products and sensitise people to conscious and resource-conserving consumption.
The name of the NEW LIFE initiative says a lot about its goal: We want to create something new - but with care. We want to breathe new life into old products, while at the same time treating all life on this earth with care: plants, animals and us humans. To do this, we have to be mindful of the Resources that nature gives us, as long as we do not want to practise renunciation.
The The companybehind NEW LIFE are breathing new life into discarded products and creating a real Added value for people and the environment. For example, relatively short-lived but highly innovative products new products, such as tyres, which are also of very high quality and in some cases even have life cycles of up to two decades. These include design objects such as vases and illuminated bollards, as well as play and sports floors.
