A round deal for climate protection

In response to climate change, it is now more important than ever to avoid waste, use products for as long as possible and efficiently keep raw materials in the material cycle at the end of their life cycle. One example of the successful implementation of the cradle-to-cradle principle is the recycling of used tyres by partners of the NEW LIFE initiative. The recycled rubber granulate from used tyres is a valuable secondary raw material for the manufacture of a variety of sustainable, durable products. The recycling of around 225,000 used tyres every year saves a corresponding amount of waste in Germany alone, conserves natural resources (especially rubber) and avoids over 150,000 tonnes of CO2-emissions.

In 2024, NEW LIFE was awarded the prestigious GREEN GOOD DESIGN SUSTAINABILITY AWARD in the GREEN RECYCLING category. NEW LIFE belongs to the Corporate climate protection network to support smaller companies and SMEs on their way to climate neutrality. The in-house use of high-quality recycled products made from used tyre rubber granulate helps to avoid waste, conserve resources and reduce CO2-emissions. Discover the Advantages and opportunities of climate-friendly recycling of used tyres!

Our mission

Creating something new - with care. With NEW LIFE we want to Promote sustainable products and sensitise people to conscious and resource-conserving consumption.

The name of the NEW LIFE initiative says a lot about its goal: We want to create something new - but with care. We want to breathe new life into old products, while at the same time treating all life on this earth with care: plants, animals and us humans. To do this, we have to be mindful of the Resources that nature gives us, as long as we do not want to practise renunciation.

The The companybehind NEW LIFE are breathing new life into discarded products and creating a real Added value for people and the environment. For example, relatively short-lived but highly innovative products new products, such as tyres, which are also of very high quality and in some cases even have life cycles of up to two decades. These include design objects such as vases and illuminated bollards, as well as play and sports floors.

Creating new value - circular economy

The NEW LIFE initiative is supported by companies and associations whose declared aim is to Recycled material from ELT (end-of-life tyres) as sustainable raw material for high-quality products with a long service life.

Our recycling product range

Floor coverings

Tartan tracks made from recycled material

Floor coverings

Fall protection floors and slabs made from recycled material

Anti-slip mats

Made from recycled material

Vases

Made from recycled material

Stable mats, paddock slabs and horse floors

Made from recycled material

Edging and borders

Made from recycled material

Sealing compound

Made from recycled material

NEW LIFE initiative promotes recycling and the circular economy

Recycling instead of incineration - Estato Reifenberg, used tyre recycling, rubber recycling and circular economy

In view of climate change and dwindling resources, the question of ecologically and economically sensible waste disposal is becoming increasingly important. In Germany around 600,000 tonnes of used tyres annually that need to be disposed of.

NEW LIFE is an initiative of various companies that Secondary raw materials from ELT (end-of-life tyres) through recycling or manufacture high-quality new products from these recycled ELT materials. After all, used tyres are a valuable raw material with great potential for the economy and the environment.  

Conradi+Kaiser Vase Linea va, used tyre recycling, rubber recycling and circular economy
KURZ Karkassenhandel Rubber powder, used tyre recycling, rubber recycling and circular economy

The components of end-of-life tyres that are no longer suitable for use on the road and are neither retreaded nor exported can be recycled and used to make Rubber granulate or rubber powder can be processed. These secondary raw materials can in turn be used to manufacture a wide range of high-quality and durable products - from panelling and wall systems to anti-slip mats, load securing devices and floor coverings for play, sport and construction, right through to lamps and vases.

The Opportunities and industriesfor which recycled material from used tyres can be used are almost limitless.

With Rubber recycling used tyres are returned to the material cycles. The recycling of used tyres contributes significantly to a functioning Circular economy This is a closed system in which products made from sustainable materials are used for a long time and then reused to minimise waste.     

Waste tyre recycling, rubber recycling and circular economy

Partner

Melos used tyre recycling, rubber recycling and circular economy
MRH Waste Tyre Recycling, Rubber Recycling and Circular Economy
Regupol used tyre recycling, rubber recycling and circular economy
wdk - Trade Association of the German Rubber Industry
Conradi+Kaiser used tyre recycling, rubber recycling and circular economy
Estato-Umweltservice Waste tyre recycling, rubber recycling and circular economy
Genan used tyre recycling, rubber recycling and circular economy
Kraiburg-Relastec used tyre recycling, rubber recycling and circular economy
Logo KURZ-KARKASSENHANDEL, used tyre recycling, rubber recycling and circular economy

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