A round deal for climate protection
The NEW LIFE initiative is committed to climate-friendly mechanical tyre recycling. Once tyres have reached the end of their intended use on the road, they are broken down into their components using modern technology. This keeps the valuable secondary raw materials from tyres (steel wire, textile fibres and above all rubber) in the cycle instead of disposing of them or burning them as secondary fuel.
The recycled tyre rubber granulate is used to manufacture a variety of high-quality products for various industries and areas of application. The products made from tyre rubber granulate are robust, weatherproof, durable and require only a minimum of care/maintenance. Production - made in Germany - takes place with short transport routes and in compliance with the highest environmental and quality standards.
Mechanical tyre recycling in Germany avoids hundreds of thousands of tonnes of waste and CO2 emissions every year, conserves natural resources, keeps valuable raw materials in circulation and saves energy. Mechanical tyre recycling also helps to strengthen the regional economy, secure jobs, reduce dependence on raw material imports and achieve the UN Sustainable Development Goals (SDGs).
NEW LIFE took second place in the Neumarkter Lammsbräu Award for Sustainability 2025 in the category „Entrepreneurial partnerships for a sustainable future“. NEW LIFE impressed the jury with a strong concept: mechanical recycling of tyres into high-quality products for construction, infrastructure and design - with up to 95 % recycled content and up to 85 % CO₂ savings compared to new products.
In 2024, NEW LIFE was awarded the prestigious GREEN GOOD DESIGN SUSTAINABILITY AWARD in the GREEN RECYCLING category. NEW LIFE belongs to the Corporate climate protection network to support smaller companies and SMEs on their way to climate neutrality. The in-house use of high-quality recycled products made from tyre rubber granulate helps to avoid waste, conserve resources and reduce CO2-emissions. Discover the Advantages and opportunities of climate-friendly tyre recycling!
Our mission
Creating something new - with care. With NEW LIFE we want to Promote sustainable products and sensitise people to conscious and resource-conserving consumption.
The name of the NEW LIFE initiative says a lot about its goal: We want to create something new - but with care. We want to breathe new life into old products, while at the same time treating all life on this earth with care: plants, animals and us humans. To do this, we have to be mindful of the Resources that nature gives us, as long as we do not want to practise renunciation.
The The companybehind NEW LIFE are breathing new life into discarded products and creating a real Added value for people and the environment. For example, relatively short-lived but highly innovative products new products, such as tyres, which are also of very high quality and in some cases even have life cycles of up to two decades. These include design objects such as vases and illuminated bollards, as well as play and sports floors.
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