Creating something new – with care. With NEW LIFE, we want to promote sustainable products and heighten people’s awareness of the need to consume consciously and conserve resources.
The name of the NEW LIFE initiative says a lot about its goal: We want to create something new – but with care. We want to breathe new life into old products, while at the same time being mindful of all life on this earth: plants, animals and us humans. To do this, we must be mindful of the resources that nature gives us, as long as we do not want to practice renunciation.
The companies behind NEW LIFE breathe new life into discarded products, creating real added value for people and the environment. For example, relatively short-lived but highly innovative products such as tyres give rise to new products that are also of very high quality and in some cases even have life cycles of up to two decades. These include design objects such as vases and illuminated bollards, but also playground and sports floors.