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Make new from old -
in the best quality
Create new values
The NEW LIFE initiative is supported by companies and associations whose declared aim is to use materials recycled from ELT (End-of-Life-Tyres) as a sustainable raw material for high-quality products with a long service life.
What happens to old tyres?
What happens to old tyres that are no longer used on vehicles? This question is answered by the NEW LIFE initiative in its new film. It clearly shows how the tyres are processed and what products are made from them. It also explains whether these new products can have an impact on health when used.
See for yourself!
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Our product range
To where would you like to go?
Sustainability
Creating new, high-quality products from recycled material - it could hardly be more sustainable!
Mission
Promoting sustainable products - conscious consumption
Products
Sustainable products made of ELT - from sports flooring to illuminated bollards
Label
Criteria and application for the label NEW LIFE - recycled product
Media sector
Information on NEW LIFE and on products made of ELT for editors and bloggers
Partner
Overview of our partners in industry and associations
Partner
