The perfect recycling economy- circular economy

ecological + economical

The perfect recycling economy or circular economy means nothing other than returning products that have already been used at least once to the raw material cycle after their initial use.

A circular economy (also referred to as “circularity”) is a systemic approach to economic development designed to benefit businesses, society, and for sure the environment as well. In opposite to the ‘take-make-waste’ linear model, a circular economy is regenerative by design and aims to gradually decouple growth from the consumption of finite resources.


a circular economy employs reuse, sharing, repair, refurbishment, re-manufacturing and recycling to create a closed-loop system, minimising the use of resource inputs and the creation of waste, pollution and carbon emissions.

Perfekte Kreislaufwirtschaft

From the throw-away economy to the recycling economy (circular economy)

In today’s throwaway society, products made from high-quality raw materials are usually only used once and then thrown away. The materials are usually sent to be incinerated or disposed of in a landfill site, only a small proportion is recycled.

In addition, there are numerous products that are designed to have a short life span so that the producer can sell new products in the medium term.

Throwaway economx
Die perfekte Kreislaufwirtschaft

A perfect recycling economy aims at reusing raw materials once they have been extracted and used and to avoid waste. Perfect recycling management is also characterised by high-quality and durable products, for which care is taken during production to ensure that these are optimally split into secondary raw materials after use and as such are reused in new, equally high-quality products. The ideal image of recycling management is a closed system in which only a fraction of the original material is disposed of.

In times of climate change and scarcity of resources, perfect recycling management not only leads to lower CO2 emissions through the repeated use of raw materials, but also enables the growing world population to use valuable raw materials.

Old Tyres Recycling

Approximately 3.3 million tons of old used tires are discarded each year in Europe. Discarded used tires are not worthless and can serve various reuse or recycling applications. Among other things, the old used tires can be used in noise barriers along motorways or as an elastic base material in horseback riding arenas.

If old used tires are not appropriately recycled, they will end up in the environment or pile up in garages. The recycling rate of used and old tires in Finland is high compared to all other countries: almost 100%.