Manufacturers participating in NEW LIFE must fulfil clearly defined requirements in order for their products to be awarded the "NEW LIFE - Recycled Product" recycling label. The criteria were developed by experts from industry and associations.
If a product receives the recycling label, the manufacturer is authorised to use it for specific products. They also receive a certificate in PDF format and have the opportunity to Product portfolio in the Products section on www.initiative-new-life.de.
Recycling product
(min. 20 % share of recycled material in the total product)
Top recycling product
(min. 80 % share of recycled material in the total product)
Manufacturers who wish to label their products with the "NEW LIFE - recycled product" label must be partners of the "NEW LIFE" campaign; there are no additional costs for obtaining the label.
The partners of the NEW LIFE campaign under the umbrella of the wdk decide by simple majority on the admission of further partners.
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Manufacturers who are partners in the campaign must request the "NEW LIFE - Recycling Product" label individually for each product, or at least for each product line.
The following criteria must be met:
Each product or product line must be submitted to NEW LIFE with a precise description and an assurance that the proportion of recycled material is at least 20 %. The manufacturer receives a certificate in PDF format authorising him to use the label for these submitted products. The manufacturer also receives the recycling label as a file for product-related use, e.g. for packaging design, mailings and online measures.
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