At the start of the new year, the NEW LIFE initiative is setting an example for a climate-friendly, resource-efficient future. Under the motto „ZERO WASTE INSTEAD OF ZERO FUTURE“, NEW LIFE will be presenting the ecological advantages, opportunities and possibilities of mechanical tyre recycling into valuable secondary raw materials and products made from rubber granulate at Green Week in the heart of the newly created ZERO theme island. In the „green(er) living“ experience world in Hall 27, visitors can experience the topic of „zero waste“ up close: the entire ZERO stand area (around 267 m²) will be equipped with a sustainable exhibition floor made of single-type tyre rubber granulate from MRH Mülsen. NEW LIFE looks forward to seeing you at stand 326.
Sustainability at every turn: exhibition flooring made from tyre rubber granulate
The exhibition floor made from recycled commercial vehicle tyre granulate is more than just a sustainably robust and easy-care surface for the ZERO theme island – it is also a symbol of the circular economy in action. It is manufactured in Germany with short transport routes and in compliance with the highest environmental and quality standards. By using the secondary raw material tyre rubber granulate, the flooring contributes square metre by square metre to avoiding waste, conserving resources and saving energy and CO2 emissions.
The non-slip, elastic rubber mats prevent fatigue, back pain and joint problems – for exhibitors and guests alike – even on long exhibition days. The floor is comfortable to walk on, reduces impact noise and is easy on the back and the environment. It has high compressive strength and abrasion resistance. The smooth, dirt-repellent surface is very easy to clean. Thanks to the puzzle click system, the mats are easy to lay – without any adhesive – and can be quickly packed up again after the trade fair. „If we want to shape a sustainable future, we have to start where we stand and walk. Our floor makes this visible and tangible,“ says network coordinator Christina Guth.
Clear the stage for the circular economy in Hall 27
At stand 326 in hall 27, the NEW LIFE initiative will be showcasing the opportunities and possibilities offered by mechanical tyre recycling and high-quality products made from tyre rubber granulate. The focus will be on sustainable solutions for fall protection on playgrounds, elastic running tracks and sports fields, and animal welfare. NEW LIFE will also be participating in the varied programme on the main stage in Hall 27 and in special events at Green Week in Berlin.
On Wednesday, 21 January 2026, NEW LIFE will be part of the Green Week Startup Days – the meeting place for young companies with green ideas. On the main stage at around 3:40 p.m., Daniel Schockmann from Regupol will show how recycling tyres can open up new avenues for climate-friendly circular economy. He will present forward-looking recycling solutions that are not only environmentally beneficial but also economically viable. Startup Days brings together innovation drivers, decision-makers and an interested audience.
SPIELRAUM:TALKS: More fun in sports and games with safety in mind
On Friday, 23 January 2026, NEW LIFE will take part in SPIELRAUM:TALKS – a specialist conference on sustainable play areas and open spaces in towns and communities. Organised by Wilhelm Unnerstall, the event is aimed at decision-makers from local authorities, social associations and planning offices. Sabine Rehberg (Regupol), Dr Georg Maxein (Conradi+Kaiser) and Rolf Hertrampf (MRH Mülsen) will present a topic to 120 invited guests that is of fundamental importance for the safety, operating costs and climate friendliness of play areas: fall protection solutions made from tyre rubber granulate.
Elastic safety flooring made from recycled tyre rubber granulate can be laid as a seamless surface or in the form of elastic tiles. It meets the highest standards of safety, appearance and climate protection in indoor and outdoor areas. The sustainable rubber flooring is robust, weather-resistant, non-slip, easy to maintain and protects against falls from heights of up to three metres. The flooring, which is available in various shapes, colours and designs, opens up new design possibilities, helps to protect the budget and contributes to optimising the ecological balance of local authorities and associations.
The event will conclude with a get-together at the ZERO theme island, offering all participants the chance to experience the advantages of floor coverings made from tyre rubber granulate for themselves – with snacks and drinks available at stand 331.