NEW LIFE presented the ecological benefits, opportunities and possibilities of mechanical tyre recycling into high-quality secondary raw materials and products made from rubber granulate to the 350,000 visitors to Green Week 2026 in Berlin. A special kind of sustainable experience: the stand areas of the ZERO theme island were equipped with a trade fair floor made of tyre rubber granulate. Network coordinator Christina Guth was delighted with „the great interest and positive feedback from a wide range of target groups. Whether politics or local authorities, agriculture or landscaping: in the end, everyone loved what we do with old tyres.“
Mit dem Auftritt in Berlin setzte NEW LIFE zu Jahresbeginn ein Zeichen für eine klimagerechte, ressourcenschonende Zukunft. Unter dem Motto „ZERO WASTE STATT ZERO ZUKUNFT“ präsentierte sich die Initiative mit ihren Partnern im Herzen der neu geschaffenen Themeninsel ZERO. Besonderen Eindruck hinterließ dabei eine Riesen-Schildkröte aus Gummigranulat von NEW LIFE-Partner KRAIBURG Relastec. „Die Gespräche haben gezeigt, dass NEW LIFE den Nerv der Zeit trifft. Zahlreiche Besuchende haben sich für nachhaltige Lösungen aus Recyclingmaterial interessiert und sehr positiv darauf reagiert“, fasst Elke Sondermann-Becker (Regupol) ihre Eindrücke zusammen.
Sustainability at every turn: exhibition flooring made from tyre rubber granulate
Exhibitors and visitors to the ZERO theme island were pleasantly surprised by the elastic stand flooring made of rubber granulate. The floor panels from MRH Mülsen are comfortable to walk on and prevented signs of fatigue, which was noticeable after a long day at the trade fair. Floor tiles made of tyre rubber granulate reduce impact noise and have high compressive strength and abrasion resistance. The smooth, dirt-repellent surface is very easy to clean. Thanks to the puzzle click system, the mats are easy to lay - without any adhesive - and can be quickly packed up again at the end of the trade fair.
Clear the stage for the circular economy in Hall 27
NEW LIFE also took part in the varied programme on the large stage in Hall 27 and in special events at the Green Week in Berlin. In an entertaining, interactive quiz on the circular economy and products made from tyre rubber granulate, visitors could win an elegant tyre rubber vase from Conradi+Kaiser and cute horse figures made from rubber granulate.
At the Startup Days of the Green Week, Daniel Schockmann from Regupol presented on a large stage how the recycling of tyres is creating new paths for climate-friendly circular economy. In a dialogue, he presented recycling solutions made from rubber granulate that not only pay off ecologically, but are also economically viable: „The audience's interest in the entertaining event was great, as you could see from the numerous questions.“
Spielraum: Talks: Mit Sicherheit mehr Spaß bei Sport und Spiel
One of the highlights of Green Week 2026 was the SPIELRAUM:TALKS - a specialist conference on sustainable play and open spaces in cities and communities. Sabine Rehberg (Regupol), Dr Georg Maxein (Conradi+Kaiser) and Ralf Hertrampf (MRH Mülsen) presented a topic that is of fundamental importance for the safety, operating costs and climate friendliness of play spaces to around 150 invited guests: Fall protection solutions made from tyre rubber granules.
Elastic fall protection floors made of tyre rubber granules can be laid as a seamless surface or in the form of elastic slabs. They fulfil the highest requirements for safety, appearance and climate protection in indoor and outdoor areas. The sustainable rubber flooring is robust, weather-resistant, non-slip, easy to clean and protects against serious injuries from falls of up to three metres.
„We presented our impact protection solutions very well, presented a broad picture of the available options - especially the advantages of rubber impact protection - and answered questions from the specialist audience with confidence,“ says Dr Georg Maxein, summarising his impressions. „We were also able to credibly demonstrate that by using the secondary raw material tyre granulate in our rubber impact protection products, the life cycle of the original tyre rubber is extended by around 10 to 15 years, and in sports surfaces by as much as 15 to 20 years. That is sustainability,“ adds Sabine Rehberg.