K 2025 (8 to 15 October, Düsseldorf) will focus on topics such as the circular economy, resource conservation and climate protection. This is precisely where AZuR comes in: Together with eight partners, the network, of which NEW LIFE is also a member, will be showcasing practical solutions for a functioning circular tyre economy at Rubber Street (Hall 6, Stand 6C54/06) - tangible, forward-looking and cross-industry.
The joint AZuR stand presents a wide range of best practice examples - from mechanical recycling and rubber granulate applications to technological innovations. Eight of the exhibiting AZuR partners include NEW LIFE partners Genan and Regupol as well as the German Rubber Industry Association (wdk).
A visible sign of the circular economy is the exhibition floor itself: The entire Rubber Street is equipped with a joint-friendly, sustainable floor made of pure tyre rubber granulate from NEW LIFE partner MRH Mülsen.
The AZuR joint stand is located in the centre of Rubber Street, the hotspot for the rubber industry at K 2025. In addition to a wide range of exhibits, visitors can expect an open stand concept with information areas, exchange zones and topic-specific presentations.
A special highlight will be "Circular Thursday" on 9 October 2025, where AZuR and its partners will present concrete projects and perspectives for closed material cycles in the tyre industry in talks and panels - an important example of applied circular economy. AZuR invites you to a press conference at the stand at 2.30 pm.