The International Day for Waste Reduction aims to draw attention to the importance of improving waste management worldwide and promoting sustainable consumption and production patterns in order to tackle the waste pollution crisis. Every year, humanity produces over two billion tonnes of municipal solid waste - without action, this figure will rise to 3.8 billion tonnes by 2050.

Produce, use, throw away. This is how our linear economic system has worked for a century and a half. In this way, raw materials are consumed faster, climate change is further fuelled and growing mountains of waste are generated worldwide. The intelligent and simple solution is a circular economy that keeps products and their raw materials in the material cycle in a climate-friendly way, which drastically reduces waste and emissions, conserves natural resources and saves energy.

The recycling of used tyres makes a significant contribution to waste prevention by keeping hundreds of thousands of tonnes of used tyres and their raw materials (textile fibres, steel wire and, above all, rubber) in the material cycle every year. In Germany alone, over 200,000 tonnes of used tyres are recycled in a climate-friendly manner every year. The resulting secondary raw materials (primarily rubber granulate and rubber powder) are used to manufacture a variety of high-quality products for various industries. Zero waste is possible - with a functioning (tyre) circular economy!