This year, the NEW LIFE initiative is once again taking part in the German Sustainability Action Days. This year, the focus is on saving the rainforest in South-East Asia, which is threatened by deforestation. Donations will be collected for RETTET DEN REGENWALD e.V. as part of the campaign.
At around 2.4 million square kilometres, the third largest tropical rainforest in the world is home to a great diversity of animals and plants. As the world's most important air conditioning system, it also stores billions of tonnes of CO2 every year. In the last 30 years, four million hectares of rainforest in Southeast Asia have been cleared for rubber plantations alone. 70 per cent of the natural rubber is used for the production of tyres.
The recycling of used tyres keeps valuable raw materials in the cycle. Approx. 146,250 tonnes of rubber per year alone. This corresponds to the annual yield of approx. 114,700 hectares of rubber plantations. This area (three times the urban area of Cologne) in the rainforest can be saved from deforestation by recycling tyres.
Auf der NEW LIFE-Aktionsseite wird in einem Counter anschaulich dargestellt, welche Fläche Regenwald seit Jahresbeginn durch die stoffliche Altreifenverwertung bereits vor der Rodung bewahrt worden ist. In einem Zufalls-Roulette können Besucher mit einem Klick die Vielfalt von Recyclingprodukten aus dem Kautschuk/Gummi von Altreifen entdecken. Jeder Klick generiert eine Spende in Höhe von 10 Cent an RETTET DEN REGENWALD e.V.*
* The total NEW LIFE donation amount for this campaign is a maximum of 500 euros.