This day of action, organised by the Bureau of International Recycling (BIR)The aim is to further anchor the topic of recycling in the public consciousness and provide food for thought in everyday life and in politics.

For the NEW LIFE initiative, every day is a recycling day. Every day, the initiative's partners discover fantastic new possibilities and a multitude of opportunities that open up when you think economically and act in the interests of sustainability and environmental protection.

The circular economy can start on a small scale and can therefore be practised by each and every one of us.