Today is World Recycling Day!
A day of action organised by the Bureau of International Recycling (BIR)to emphasise the importance of recycling. However, this should not only be a topic today - but every day.
The NEW LIFE initiative has set itself the long-term goal of promoting sustainable products and sensitising people to conscious and resource-conserving consumption. The companies behind the initiative breathe new life into used tyres and use the recycled material from end-of-life tyres as a sustainable raw material for high-quality products with a long service life. Real added value for people and the environment!