How can cities be made sustainably climate-friendly for the future? How can waste, CO2 emissions and noise be reduced? The new NEW LIFE animated film takes you on a magical journey into the green, liveable city of the future. The heroine of the film is a good tyre fairy who performs recycling magic with her magic wand. As she flies by, desolate urban spaces are transformed into attractive, liveable playgrounds, roof gardens, streets and gardens. The secret of the tyre fairy, for whom a name is still being sought in a competition: sustainable products made from climate-friendly recycled tyre rubber granulate. Have fun watching!
When a fairy godmother with a magic wand floats through the city and transforms grey corners into green oases, it's not a fairy tale - it's the vision that NEW LIFE brings to life with its new animated film. With imagination, colour and a lot of heart, the five-minute short film shows how real recycled products made from climate-friendly recycled old tyres can sustainably improve the quality of urban life.
A book full of sustainable possibilities
The framework of the film is a lovingly illustrated fairytale book: "1,001 ideas for the city of the future" - a magical guide to sustainable urban planning of the future, from which the good tyre fairy draws her ideas. With a gentle wave of her magic wand, she transforms desolate playgrounds, sports facilities, building roofs, streets, flats, terraces, gardens and squares into attractive, liveable urban spaces with recycled products made from tyre rubber granulate as she flies through the city. The message: sustainability can be enchantingly simple.
Behind the fairytale world are real, climate-friendly products for urban development, horticulture, landscaping and sports facilities. Products made from tyre rubber granulate make a measurable contribution to climate protection, biodiversity and quality of life - they consist of up to 95 percent recycled material, are durable, low-maintenance and versatile.
Take part now: What should the tyre fairy be called?
Despite all her magical abilities, the tyre fairy is still missing something crucial: a name! NEW LIFE is therefore calling on visionaries young and old to submit creative suggestions. Whether imaginative, modern or mysterious - we are looking for a name that fits the fairy's mission: Breathing new life into desolate places. Participation is simple: suggestions can be submitted directly as a comment under the YouTube video (until 31 October 2025). Take part now!
The best name suggestion will not only become part of the NEW LIFE story, but will also win a EUROFLEX® Turtle made of recycled rubber granulate from NEW LIFE partner KRAIBURG Relastec. The colourful turtle is not only an eye-catcher for playgrounds and parks, but is also robust, weatherproof and ideal for playing or sitting on.